The ISO certified Swiss company, BV4 is the new strategic partner of Swiss Startup Factory in the area of intelectual property and brand valuation.
The priceless heart of a promising startup is its intellectual property (IP) — the disruptive idea, the brilliant invention, the genius breakthrough.”
The statement highlights that Intellectual Property (IP) is one of the most important assets of startups. IP consequently has to be led in an active and strategic manner. However, in order to lead assets, they have to be valued. An in-depth analysis and valuation of IP helps to legitimate a difference between a low substance value and a higher market value. Knowing this can be essential in transactions such as financing rounds.
Due to the enhanced importance of IP valuation, the SSUF is entering into a strategic partnership with the ISO certified IP valuation firm BV4 AG