Press Room


Cae Silva
Communication Manager
+41 78 740 78 50

SSUF in a glimpse

Launched in 2014, the Swiss Start Up Factory is a Zurich-based incubator looking for thriving digital entrepreneurs: we provide exciting opportunities from day one, through our network around the globe.

We aim to change the existing Swiss Start up Landscape and build a great platform for young entrepreneurs in Switzerland.

We run a three month-long start-up accelerator program in which we provide a unique platform of services, coaching, mentoring and office space in the heart of Zurich, as well as a strong entrepreneurial network to achieve our ambitious goals.

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Leadership Bio

Mike Baur _ HD
Mike Baur – CEO & Co-Founder
(click on the picture for HD)


Mike spent almost 20 years in Swiss Private Banking and made his way up from a commercial apprentice at UBS to the executive board member of a large Swiss Private Bank. In 2014 at the age of 39, Mike started his entrepreneurial journey and founded together with his two partners the Swiss Start up Factory which is the #o1 independent and privately financed early stage ICT Startup Accelerator in Switzerland. Mike invests a lot of time in the Swiss youth entrepreneurship and supports various Swiss Startups both financially and as a mentor. He is also Co-Founder and Director of the Swiss Startup Association. Mike holds a MBA from University of Rochester New York as well as an Executive MBA from University of Berne.

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Swiss Startup Factory

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